💡Think
I came across a cool theory this week – the Jevons Paradox.
It states that as innovations in efficiency increase, we actually consume more. Practically, with all the innovations in green tech and trying to make the planet greener people end up using more resources; contrary to what we’d hope.
It doesn’t take us long to see that this is the truth. Just think about how much energy you’re using – when was the last time your phone was off for more than the 1 minute if took for you to charge it back up? Or the last time you didn’t watch 4 episodes of a show back to back after work and sat to read instead?
We have more access now, so faster and more efficient tech gives us almost no excuse but to consume more of it.
📷 Look
📖 Read
❶ Google and the age of privacy theater
Oh surprise, surprise. Big tech company in privacy hot water again. Google recently announced that they will be dropping support for cookie-based tracking of our internet habits, which was met with applause because of an ending of the surveillance economy we’re all a part of. The funny thing is that this was more theatre than truth.
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❷ Commenting (complaining) vs making (doing)
I love the sentiment of this piece, as it’s something that grinds my gears too. It’s so easy to complain about something, and therefore drain energy / not add value, than it is to actually go in and do the thing. It’s a lesson for us all as we try to become more collaborative in the workplace, and we can ask ourselves “is what I’m about to say helpful to solving the problem?”
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❸ Behind the “Kodak moment”
This one’s for all the film buffs. Kodak was the darling of the photography industry before digital elbowed its way in, but what has kept them in vogue is directors like Tarantino insisting that digital film sucks. We’re seeing a revival in non-digitally shot movies, and it’s reinventing Kodak, putting them at the centre of the industry again.
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Bonus round
🎧 Listen
The last 12 months caused the biggest drop in carbon emissions ever – how can we make it last?
This podcast shines a big flashlight on how the massive gains we’ve made in carbon reduction are going to be a flash in the pan. It’s a disappointing fact that the richer you are, the less impacted you will be by climate change and we all know that as soon as it’s possible every single one of us will be booking a flight somewhere.
Listen to this podcast (37 minutes)
🙌 Share
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🙏 Thanks
Have a great week,
Luis Ouriach
@disco_lu